Help! I’m drowning in my Google Analytics reports

You’ve done the right thing, you have Google Analytics (GA) installed on your website. You’ve popped in and out of the GA dashboard several times, but you have no idea how to make sense of the myriad of reports within the GA platform.

Breathe, this is totally normal! GA is a very powerful and valuable tool as it is able to gather intricate data about your website traffic. This makes it seem complex when viewing the dashboard reports at first.

Simply focus on the following 5 key concepts to be able to draw valuable insight from GA:

1. Know where your traffic is coming from

2. Know how much time is spent on a page

3. Know how many pages are viewed in a session

4. Identify your exit pages

5. Identify your most engaged pages in terms of scroll depth and clicks