Email Marketing

Can we be friends?

Building an email list is a bit like asking a nice girl out on a date. Only this time you’re asking hundreds of people, who you’ve never met and you don’t even have a profile page to go by. It can be a bit intimidating.

The trick to nailing the ask is by giving your potential friends something to look forward to in your new friendship.

You could share stuff about yourself. Who you are, what you do and what the benefit of them staying in contact with you will be.

You could also give them freebies. After all, there’s a reason the guy at the bar buying round after round of drinks is the centre of attention with a ton of friends cheering him on.

Finally, you should let them know how intense this relationship is going to be. Will you be the stalker sending a message every other hour and nudging them for a response? Or will you be the friend who only sends seasonal greetings (shout out to all the long-forgotten primary school friends)? It’s easier for them to jump on the friend-wagon if they know exactly what they are getting into.

So fear not, go ahead and ask away. Your new friends are waiting for you 🙂